Rob Weir: From Military to Mezcal - Building the Infrastructure for Artisanal Trade
Simon Bowen speaks with Rob Weir, CEO of Maguey Exchange. From his time as a West Point graduate and U.S. Army Ranger to founding a company that’s revolutionizing the artisanal spirits industry, Rob shares powerful insights on community-led business models, field-first development, and creating systems that add value at every step. Discover how his experiences in Afghanistan shaped his approach to building a platform that connects artisanal producers with global markets while preserving cultural heritage.